Strategic Content for Proptech, Finance, SaaS, Health and Wellness, and Food Brands

Hi! I’m Abby Quillen.

Looking for a research-backed strategy that sets the stage for high-performing content? Need content that attracts your target audience, builds trust and credibility, and helps your best leads and prospects take the next step?

You’re in the right place.

With 15 years of experience in content marketing and journalism, I help startups and established brands create content strategies that convert. I also develop articles, white papers, thought leadership content, case studies, emails, social copy, and other deliverables that grow your brand awareness, drive traffic and engagement, and position your brand as a trusted resource and thought leader. Let’s chat about what I can do for your business.

Let’s connect

Why Team up with me?

Here’s what makes me the ideal partner for your project

Proven Results

My articles have secured the featured snippet position on Google, been republished in national publications, and inspired more than 400K likes, shares, and pins on social media. I love helping brands build trust with content that achieves results. Check out my portfolio.

Brand + Editorial Experience

With content featured on SmartRent, JP Morgan Chase, Salesforce, GNC, Zyrtec, Merck Manuals, CareCredit, Prevention, Food & Wine, Runner’s World, and more, I help brands turn stories into powerful tools for growth.

Research Savvy

When we work together, we delve deep into understanding your customers, industry, topics, and research in your field to create content your prospects can’t ignore.

Content Versatility

You’re juggling multiple channels and need a writer who can effortlessly shift tone and format without handholding. Whether you need articles, ads, landing pages, emails, or a white paper, I’m an expert in creating on-brand deliverables that make people take action. That means I can help you execute your marketing campaigns from start to finish.

Audience-First Approach

Your audience is human, and your content should be too. Empathy is my superpower. Keywords and metrics have their place, but my primary focus is always on what matters most: the reader. Your customers are the real MVPs—their pain points, their needs, the way they talk and think. When content connects with them, it gets results.

Collaborative Partnership

From our first interaction to final delivery, you can expect a streamlined process that creates high-quality content that makes your company stand out.

An absolute lifesaver

Abby has been an absolute lifesaver at SmartRent. When projects come in hot, she jumps right in without missing a beat. She has a knack for taking our complicated smart apartment tech and making it make sense to actual humans. I’ve thrown everything at her, from technical deep dives to Google ad copy (which is a special kind of writing challenge), and she handles it all with ease. She meets deadlines, asks smart questions, and delivers clean copy. If you need someone who can write about complex tech without putting readers to sleep, Abby’s your person!

Lisa Juliano

Managing Editor at SmartRent

As seen in

An editor’s dream

I’ve worked with Abby regularly for more than a year and half. In that time, she has written for a number of our clients. I can rely on her to pick up on each outlet’s audience, style, and voice with ease. She can switch from client to client without hesitation and deliver clean, well-researched copy with zero careless mistakes—which makes her an editor’s dream.

Abby consistently produces interesting, thought-provoking, and entertaining articles. She is an idea machine and provides clear and thoughtful pitches, even with very little notice. When it comes to visual assets, Abby has a great sense of our design style and knows exactly what—and how much—copy will suit each illustration.

Abby is one of my very favorite writers to work with. She’s always open to discuss edits and make any changes in an extremely timely manner. If you need a writer, contact her. She makes my job an absolute breeze and will no doubt do the same for any other editor.

Nicole McDermott Reiser

Content Strategist

Services

Content Strategy

Research
Content audit
Competitive analysis
Audience analysis
Keyword research

Strategy
Content goals
Content pillars
Content formats

Roadmap
Curated topics
Content calendar
Style guide

Content Development

Long-form articles
White papers
Thought leadership content
Case studies
Emails
Social copy
Landing pages
Website copy
Newsletters
Video scripts
Ads
Infographics
eBooks
And more

Editing

Developmental editing
Line editing
Copy editing
Proofreading

“Outstanding writer AND editor…”

Let’s start with the obvious: Abby is a talented, empathetic writer who can also edit with the kind of intensity and tact that serves writers and readers alike. She’s an outstanding writer AND editor, and that’s pretty close to unicorn status.

But take that talent and throw emotional depth into it. With Abby, you have the kind of coworker, employee, and friend who makes every day and project better. We’ve edited projects together, she’s edited my work, I’ve edited hers, and I continue to be impressed by her. She helps make me a better writer and editor with patience and grace. No matter the subject matter — whether it’s obscure (no, seriously: obscure) legal topics or an article about accessories for traveling dogs — she approaches it with finesse and respect. She’s well-informed and -read, knows how to research even the toughest topics, and has a wonderful rapport with her coworkers and the writers who work with her.

Long story short, Abby is legit. If you get to work with her, you will walk away from the experience a better person.

Amanda Russell

Content Designer

Ready to ramp up your content and get results?

Let’s set up a time to chat

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