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Judy Wicks

Become the Solution

By Abby Quillen

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I love brainstorming for solutions. That’s why I started this blog. I wanted to ponder answers to some of the questions I was asking myself after my first son was born, like how can my husband and I create a healthy, happy, sustainable family life? How can societies redesign communities for health and happiness? Four years later I’m still here brainstorming.

Often I come back to a movement that may hold some of the answers: permaculture.

Permaculture is a gardening movement that originated in the 1970s in Australia. Its “father” Bill Mollison defines it as “a philosophy of working with, rather than against nature; of protracted and thoughtful observation rather than protracted and thoughtless labor; and of looking at plants and animals in all their functions, rather than treating any area as a single-product system.”

Sound confusing? I haven’t even gotten into the three tenets or twelve design principles. Honestly, I don’t wholly understand permaculture, which may be why I’ve yet to transform my yard into a food forest.

But I find it to be an incredibly refreshing and hopeful philosophy because it re-frames a tired conversation about our role in nature.

Most of us are well-versed on humans’ criminal performance as stewards of the natural world. Nearly all my earth science lessons from first grade through college ended with discussions of humans’ destruction: a hole in the ozone layer, acid rain, rampant pollution, global climate change. After my dad died, I saw a photo of a polluted landscape and immediately recognized the emotion I’d been feeling during all of these environmental lessons: grief. I’m sure I’m not alone in that emotion.

The environmental movement often espouses footprint reduction as the solution to the devastation. In An Inconvenient Truth, we saw a list of the same solutions I heard in elementary science classes: turn off the lights, drive less, buy energy efficient appliances.

As you know, I’m all for finding joy in simpler lives. But I’m not convinced it’s the answer to our environmental problems.

Derrick Jensen makes a good point in his 2009 critique of simple living “Forget Shorter Showers”: “The logic behind simple living as a political act is suicide. . . . we can easily come to believe that we will cause the least destruction possible if we are dead.” Jensen is trying to provoke political action in his essay, but he captures how psychologically depressing and even destructive it is to think the way we can best serve the world is to disappear.

If our presence itself is the problem, how can we be the solution?

Perhaps that’s why when I first read about permaculture, I felt a rush of relief. The movement is not about shrinking, shriveling, or getting smaller. The ultimate goal isn’t disappearing. It’s about doing something productive that makes the world a better place. It’s about improving the environment through our actions.

In their memoir Paradise Lot: Two Plant Geeks, One-Tenth of an Acre, and the Making of an Edible Garden Oasis in the City, Eric Toensmeier and Jonathan Bates describe how they built a permaculture food forest that transformed their barren urban lot into a high yield food-producing habitat for fish, snails, frogs, salamanders, raccoons, opossums, woodchucks, bugs, and worms. “Imagine what would happen,” Toensmeier writes, “if we as a species paid similar attention to all the degraded and abandoned lands of the world.”

Permaculture is incredibly powerful because it inspires us to become the solution. It shows us that we can create systems of abundance where everybody wins.

What if we apply the same mindset to other seemingly entrenched problems? We’d probably be able to re-frame all kinds of tired conversations and focus on what we can design and create to affect the world for the better.

It’s the mindset that inspired Seattle to create Beacon Food Forest, seven acres of fruit trees, berry bushes, herbs and vegetables that will be open to the public for foraging, that helped Judy Wicks build a successful business while creating a thriving local economy in Philadelphia, and that helped a Spanish biologist build a fish farm in Southwest Spain that reversed the ecological destruction of the Guadalquiver River valley.

If you haven’t seen Dan Barber’s TED Talk about that Spanish fish farm, it’s an incredible reminder of what can happen when we become the solution.

Check out these resources for more inspiration:

  • Permaculture and the Myth of Scarcity – Charles Eisenstein
  • Natural World: A Farm for the Future – Rebecca Hoskings
  • Farmers Go Wild
  • Permaculture Research Institute

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February 18, 2014Filed Under: Gardening, Social movements Tagged With: Beacon Food Forest, Creativity, Dan Barber, Derreck Jensen, Eric Toensmeier, Garden Design, Jonathan Bates, Judy Wicks, Life Design, Paradise Lot, Permaculture, Permaculture Mindset, Permaculture Philosophy, Solutions, Solutions journalism, Win Win Solutions

13 Aha Moments in 2013

By Abby Quillen

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In 2010 and 2012, I shared the magic moments when I heard or read something that surprised or inspired me. Moments that made me say, “aha.” As we say farewell to 2013, I have 13 more for you:

Cooking might be the most important factor in fixing our public health crisis. It’s the single most important thing you can do for your health. – Michal Pollan

The next time you look in a mirror, think about this: In many ways you’re more microbe than human. There are 10 times more cells from microorganisms like bacteria and fungi in and on our bodies than there are human cells. – Rob Stein

You can find a way to make economic exchange one of the most satisfying, meaningful, and loving of human interactions.” – Judy Wicks

Since there is no “healthy soil/healthy microbe” label that can steer us toward these farms, my suggestion is to ask this simple question: “Does the farmer live on the farm?” Farmers who live on their land and feed their family from it tend to care for their soil as if it were another family member. – Daphne Miller

In Asian languages, the word for mind and the word for heart are same. So if you’re not hearing mindfulness in some deep way as heartfulness, you’re not really understanding it. Compassion and kindness towards oneself are intrinsically woven into it. You could think of mindfulness as wise and affectionate attention. – Jon Kabat-Zinn

“A seed makes itself. A seed doesn’t need a geneticist or hybridist or publicist or matchmaker. But it needs help. Sometimes it needs a moth or a wasp or a gust of wind. Sometimes it needs a farm and it needs a farmer. It needs a garden and a gardener. It needs you.” – Janisse Ray

Thanks to cutting-edge science, we know that happiness and optimism actually fuel performance and achievement — giving us the competitive edge that I call the happiness advantage. – Shawn Achor

I melted, and accepted, and only then could I actually enjoy his presence instead of worrying about losing him or changing him. And this, as I’ve learned, is the best way to be. – Leo Babauta

Analysis of the mid-Victorian period in the U.K. reveals that life expectancy at age 5 was as good or better than exists today, and the incidence of degenerative disease was 10% of ours. Their levels of physical activity and hence calorific intakes were approximately twice ours. They had relatively little access to alcohol and tobacco; and due to their correspondingly high intake of fruits, whole grains, oily fish and vegetables, they consumed levels of micro- and phytonutrients at approximately ten times the levels considered normal today. – Paul Clayton and Judith Rowbotham

The findings suggest that job burnout is “a stronger predictor of coronary heart disease than many other known risk factors, including blood lipid levels, physical activity, and smoking. – Anne Fisher

We also know, more definitively than we ever have, that our brains are not built for multitasking — something that precludes mindfulness altogether. When we are forced to do multiple things at once, not only do we perform worse on all of them but our memory decreases and our general wellbeing suffers a palpable hit. – Maria Konnikova

Over the same decades that children’s play has been declining, childhood mental disorders have been increasing. … Analyses of the results reveal a continuous, essentially linear, increase in anxiety and depression in young people over the decades, such that the rates of what today would be diagnosed as generalised anxiety disorder and major depression are five to eight times what they were in the 1950s. – Peter Gray

The most profound thing I have learned from indigenous land management traditions is that human impact can be positive — even necessary — for the environment. Indeed it seems to me that the goal of an environmental community should be not to reduce our impact on the landscape but to maximize our impact and make it a positive one, or at the very least to optimize our effect on the landscape and acknowledge that we can have a positive role to play. –  Eric Toensmeier

Did you hear or read something in 2013 that surprised or inspired you? I’d love to hear about it in the comments.

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January 1, 2014Filed Under: Family life, Gardening, Health, Parenting Tagged With: 2012, Aha Moments, Anne Fisher, Attention, Business, Cooking, Craig Mod, Creating, Creativity, Daphne Miller, Eric Toensmeier, Focus, Happiness, Health, Idleness, Inspirational Quotes, Janisse Ray, Jon Kabat-Zinn, Judith Rowbotham, Judy Wicks, Leo Babauta, Maria Konnikova, Michael Pollan, Microbes, Microbial Health, Mindfulness, Money, Paul Clayton, Permaculture, Peter Gray, Rob Stein, Shawn Achor

Making Economic Exchange a Loving Human Interaction

By Abby Quillen

Here’s my review of Good Morning, Beautiful Business by Judy Wicks, which appears in the current issue of YES! Magazine.

Judy Wicks Cover

The Economy of Smallness: Making Economic Exchange a Loving Human Interaction

Philadelphia restauranteur and local economies movement leader Judy Wicks on making good and doing good.

by Abby Quillen

A few years after Judy Wicks opened the White Dog Cafe in West Philadelphia, she hung a sign in her bedroom closet as a daily reminder of what her business could be if she gave it ­creativity and care. Two decades after its humble beginnings, Wicks’ restaurant had become a model for socially responsible business, and Wicks herself was a national leader of the movement for local, living economies.

The message on that sign, “Good morning, beautiful business,” is also the title of Wicks’ memoir, the story of a woman driven by a love of community, a strong sense of justice, and a taste for adventure.

Wicks worked for VISTA in a remote native village in Alaska, laid down in front of a bulldozer to stop the demolition of a historic building, grew one of the most socially responsible businesses in the nation, and co-founded several sustainable business organizations. She also threw some fabulous parties. The courage, creativity, and sense of fun in her story are contagious.

Growing up in the 1950s, Wicks shunned the stereotypes of how girls should behave and longed to play baseball with the boys. But when, almost by accident, she became a businesswoman and entrepreneur, she recognized that her feminine desire to nurture was an asset in bringing collaboration to business and creating a more caring economy.

In the early days of the White Dog Cafe, located in the downstairs of Wicks’ Victorian brownstone, she couldn’t afford to build a commercial kitchen or hire a chef. She cooked the restaurant’s meals in her own kitchen while she watched her young son and daughter, and customers tromped upstairs to use the family’s bathroom. Eventually the restaurant filled three row houses, a companion retail store filled two more, and her businesses were grossing $5 million annually.

But Wicks wasn’t content to do well; she wanted to do good. Before most Americans had heard of farm-to-table, Wicks bought her ingredients from local farms and breweries. When she read about factory farming, she switched to humane sources for the restaurant’s meat. Then she created Fair Food, a humane farm network and free consulting program to teach her competitors about the importance of using humanely sourced meat.

Wicks also used her business as a platform for social and political activism. She traveled to Nicaragua, Vietnam, the Soviet Union, Mexico, and Cuba to establish sister restaurants and build friendships in parts of the world where she felt U.S. foreign policy was doing harm. She held “Table Talks” and published a newsletter to inform her customers about her trips as well as other peace and justice issues.

“‘Food, fun, and social activism’ became the White Dog motto,” writes Wicks, who attributes many of her socially responsible business decisions to living above her restaurant. “When we live and do business in the same community, reconnecting home life and work life, we are more likely to run businesses in the best interest of the community we care about.”

Wicks paid her employees a living wage, started a mentoring program for the area’s high school students, and made her business the first in Pennsylvania to purchase 100 percent renewable energy. Good Morning, Beautiful Business proves that profit can accompany making the world better. It should be widely read in business schools and entrepreneurial circles, but it offers ample lessons for others as well.

Wicks challenges us to look at how we can make a difference in our daily lives and with our dollars. “You can find a way to make economic exchange one of the most satisfying, meaningful, and loving of human interactions,” she writes. At a time when we hear much about what’s wrong with the economy, Wicks helps us imagine an alternative.

She envisions “a new economy based on smallness” made up of independent businesses and decentralized farms that work cooperatively, invest in each other, and pay attention to a triple bottom line: people, planet, and profit. Through her work at the Social Venture Network, the Business Alliance for Local Living Economies (BALLE), and other organizations, she has spent decades working to realize this vision.

“We’re out to create a global system of human-scale, interconnected, local, living economies that provide basic needs to all the world’s people,” she writes. “To put it simply, we believe in happiness.”


Abby Quillen wrote this article for The Human Cost of Stuff, the Fall 2013 issue of YES! Magazine. Abby is a freelance writer living in Eugene, Ore. She blogs at abbyquillen.com.

October 28, 2013Filed Under: Social movements Tagged With: Book Review, Business, Business Alliance for Local Living Economies, Currency, Economic Exchange, Fair Food, Fair Trade, Good Morning Beautiful Business, Humane Food, Judy Wicks, Local Economies, Money, New Economy, White Dog Cafe, YES! Magazine

Can Money Buy Happiness?

By Abby Quillen

Can Money Buy Happiness? How to make peace with money. #money #moneymindset
Photo: Aaron Patterson

Money’s a horrid thing to follow, but a charming thing to meet. – Henry James

Several months ago, I realized that money makes a lot of people miserable. In our household, paying bills was a source of anxiety, and many of my friends were feeling a similar financial squeeze. An older friend came into a sizable sum of money, but it didn’t exactly bring him joy; he vexed over how he should invest it and whether it would be enough for retirement. Then two close friends got into a feud – and I suspected a monetary transaction was at the root of it.

That’s when someone introduced me to the concept of the gift economy, which Charles Eisenstein articulates in his book, Sacred Economics. His contention is that money has “contributed to alienation, competition, and scarcity, destroyed community, and necessitated endless growth.”

“One of the things I talk about,” says Eisenstein in a beautiful film about the book, “is the sense of wrongness that I had as a child. I think most kids have some sense that it’s not supposed to be this way. For example, that you’re not supposed to actually hate Monday and be happy when you don’t have to go to school. School should be something that you love. Life should be something that you love.“

Eisenstein and other gift economy proponents argue it’s time for us to move toward a non-monetary economy.  “We didn’t earn any of the things that keep us alive or that make life good. … We didn’t earn being able to breathe. We didn’t earn having a planet that can provide food. We didn’t earn the sun. So I think that on some level people have this in-born gratitude. … In a gift economy, it’s not true the way it is in our money economy that everyone’s in competition with everyone else. In a gift economy when you have more than you need, you give it, and that’s how you receive status.“

Gift economics is compelling, and Sacred Economics, the book and film, are worth exploring. The Creative Commons, wikis, and open source are examples of successful gift economies in action, and I’m sure we’ll see many more in the future. Eisenstein says he tries to bring the ideal of a gift economy into his own life by, for instance, letting people pay whatever they wish for the materials he self publishes.

The chain Panera Bread has famously experimented with pay-what-you-can ideas, and locally, a few institutions are experimenting with gift economics. “We don’t sell anything,” the founder of a non-profit school told me. They do, however, actively fund-raise for monetary donations, which begs the question of how removed these institutions are (or can be) from the money economy.

On a personal level, I fear turning away from money would be as dysfunctional as chasing it. The gift economy seems to reflect something that many of us feel – an inner ambivalence about whether it is “good” to make money, to spend it, and to have material things. But money is here to stay. The question is: can making and spending it be a source of good in the world and in our lives?

Judy Wicks insists it can. I recently reviewed her memoir Good Morning, Beautiful Business for YES! Magazine. She opened Philadelphia’s famous White Dog Cafe, one of the first restaurants in the nation to feature local, organic, and humane food. The business made millions, which Wicks used to create sustainable business networks and build local economies across the country. “You can find a way to make economic exchange one of the most satisfying, meaningful, and loving of human interactions,” she writes.

Wicks inspired me to think about how I can transform earning, saving, and spending money into a more satisfying, joyful, and meaningful part of my life. To that end, I’ve been taking a moment when bills arrive to connect them with what I’m paying for. For instance, as I examine our electricity usage or mortgage bill, I remind myself of our warm, cozy, comfortable home, which brings us ample joy. I’m already noticing a new emotion arising when the postman drops off a stack of bills – gratitude.

I’ve also been exploring how I can use money to make the world better, even if in a micro way. I’m budgeting a little cash every month to give away anonymously. What a powerful exercise! I’m amazed by how hard it is to let go of cash. But it feels fabulous to use money, which is so often a source of discontent, to spread a little joy.

There’s no question that money and the pursuit of it causes a lot of misery and devastation in the world, but I hope I’m on my way to a healthier, more joyful relationship with it in my own life.

If you liked this post, you may enjoy these:

  • Redefining Wealth
  • Making Economic Exchange a Loving Human Interaction
  • Ditch the Life Coach and Do the Daily Chores
  • Should Towns Print Their Own Cash?

Do you feel conflicted about making and spending money? Have you found ways to make money a satisfying, joyful, and meaningful part of your life? I’d love to hear about it in the comments.

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September 30, 2013Filed Under: Household, Simple Living, Social movements Tagged With: Charles Eisenstein, Earning Money, Economics, Gift Economics, Good Morning Beautiful Business, Happiness, Judy Wicks, Money, Redefining Wealth, Sacred Economics, Spending Money, The Gift Economy, YES! Magazine

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